Leading the food revolution: Tech for Better Lives.
In Short
Holistic company rebrand and creative implementation for a food automation product company.
Client
Vebu
Service
Branding, UX/UI, Art Direction
Building the future of food
Vebu is the automation technology leader for the food and supply chain industry. They found, fund, and scale transformative ventures to enable better food production.
During my tenure, I was tasked with leading the company rebrand which included naming, brand identity conception and execution, logo, brand elements, foundational brand messaging and positioning, launch assets, internal company assets, and a suite of visual assets.
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↳The Results
Vebu’s goal was to develop technology for the purpose of making the lives of people better. We created a brand that not only spoke to the technical side of our product engineering but also visually enticing, approachable, and allowed us to reach our goal of helping humans do more.
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