Meet the future of avocado processing
In Short
Campaign direction and landing page design of dual partnership and product launch announcement with Chipotle.
Client
Chipotle
Service
Branding, Art Direction, Web Design
Chipotle x Autocado
In partnership with Chipotle, Vebu unveiled a new avocado processing cobot called Autocado. This device automates the cutting, coring, and scooping of avocados before they are hand-mashed to create the restaurant’s signature guacamole.
This multi-faced launch included establishing visual brand guidelines and system for the Autocado product lines, art direction of video and photography, and collaboration with the cross-functional stakeholders at Chipotle to define, design, and implement the campaign launch.
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↳The Results
Working in tandem with Chipotle, we executed a dual partnership and product announcement in which I help art direct their internal campaign assets and built a dedicated landing page resulting in 400+ placements and organic 50 leads from the top restaurant brands in the country including Panda, Chik-fil-a, and Panera.
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