Your top drawer essentials, remastered.
In Short
Creative strategy for The Kit's essentials line launch, shaping ads, website, and email campaigns
Client
The Kit
Service
Creative Strategy, Performance Creative, Web Design, Email Design
The no bra feeling every girl dreams of
The Kit is an essentials line created by famed hollywood stylists, Jamie Mizrahi and Simone Harouche. They were inspired to create a much needed line of essentials not only for styling kits, but your everyday essentials top drawer. Every piece from The Kit was designed to be practical and functional, but stylish. They are the solution-based essentials that every women needs.
As the lead designer and creative strategist, I worked with the marketing team and founders to design and direct their performance creative for post launch execution.
This included paid acquisition ads, website optimizations and their initial email drip series including welcome, abandon cart, and post purchase.
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↳The Results
The essentials campaign had a resounding impact in the community with great initial conversion post brand launch. The company was eventually acquired by Third Love.
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