Your Vagina Deserves Better
In Short
Campaign direction and execution for the launch of a new probiotic line, Flora-V.
Client
Organic Olivia
Service
Creative Strategy, UX/UI, Print, OOH, Art Direction
Meet The Power of Pink (Probiotics)
Organic Olivia is a modern approach to traditional herbal medicine. They blend science with intuition to create focused formulas that get to the root cause.
Organic Olivia unveiled a new probiotic line called Flora-V. A vaginal probiotic + cranberry superblend that targets urinary tract health, normal pH levels, odor, and yeast balance.
This multi-faced launch included establishing the brand direction and implementation for Flora-V, selection of campaign assets, development of a campaign landing page, print insert, and proposed OOH creative, and ad design to create a seamless brand launch from browsing at your fingertips to your receiving doorsteps.
No items found.
↳The Results
Working in tandem with the Marketing and Product team, we executed a cross-functional campaign, ensuring consistent message and image match across all platforms. The campaign acted as a teaser to create buzz and traffic for the actual product release on Valentine’s day.
No items found.
